The Reese's Peanut Butter [Shape] Watch

This year's first confirmed sighting of a Reese's Peanut Butter Egg has occurred: Monday, February 13, 2006.

Easter falls on April 16 this year. You will note that the Egg arrived in the supermarket one day before Valentine's Day -- when the Reese's Peanut Butter Heart should have been enjoying its moment in the spotlight -- and a full 62 days before Easter Sunday.

Something new to do in '06: I shall track the appearance of each Reese's Peanut Butter [Shape] in stores, as compared to the actual calendar date of the holiday said shape is meant to celebrate. I'm willing to bet Reese's allows a consistent lead period of two months.