Are you kidding me?

Martha Stewart has revealed the much-buzzed-about catchphrase for her upcoming Apprentice edition:

"You just don't fit in."

This is terribly anti-climactic. After all the speculation and teasing, you'd think the real thing would be a little more exciting than "You just don't fit in." Fit in with whom? Billionaire ex-con homemaking divas who want only to focus on their salads? Dutiful Martha Stewart Living Omnimedia staff who toil day in and day out to bring you a downloadable, printable Stain Chart? Sam Waksal?

I shouldn't be so hard on M. Diddy. I really do like her, probably more than I should, and will continue to consume what she has to offer. But for someone who makes Ukranian Easter Bread and Stuffed Marrow Bones, I expected more.