Just when I was running out of ways to give money to Martha Stewart

In May 2006 Martha Stewart Living Omnimedia will launch a lifestyle magazine for women in their thirties. This is exciting, because it will give me one more sparsely-laid-out and aesthetically-pleasing title to read each month.

I must admit, however, that I am a little befuddled by the perceived need that Martha will address with this publication. I am in my thirties, and have been subscribing to Martha Stewart Living for years. Never once has it occurred to me that Living was not meant for me, but rather for older readers. I have never thought to myself, "Gee, I wish this article on variegated leaves had a younger edge." Which is to say, if you like variegated leaves, regardless of your age, you already subscribe to Living. If you're in your thirties and you're not into variegated leaves, a "young" Living probably is not going to awaken that interest in you. The Martha Stewart Aesthetic is not determined by age; you either love it, or you wish Martha would take her scalloped-edge scissors, yellowware bowls and brushed-nickel towel bars back to Alderson, WV. Age is irrelevant.

But still, see you in May, hip young Living.